Serving up the yummiest social experience (ever)—complete with custom frameworks, flexible rhythms, and a plan you’ll actually use so you can move the needle in your biz (and feel cute doing so).
What opportunities for connection (& conversion) are you missing out on because you’re posting without knowing what you’re posting for?
Have zero clue what to post on the daily (and any time you do post, it’s usually just a reaction to not posting in awhile)
Juggle client work, (maybe) motherhood, and just wanting to live your damn life—and are teetering on burnout (so posting online gets pushed to the bottom of your never-ending to-do list)
Try to mimic what “works” for others, but doing so leaves you feeling defeated because it never works for you
Think retrospectively, “I should have filmed that,” which makes you feel frustrated that you’re missing out on ‘good content moments’
Spend most days just trying to survive so you never really feel ‘camera ready’ despite being told you have to “show your face more” (causing feelings of shame around what you’re not doing)
Feel unclear how to use social media to support the biz you’re building so you just post to post—but then get disappointed that your DMs are crickets and your calendar isn’t booked…
Spend hours brainstorming content ideas but don’t know how they’ll support your biz goals (quick gut check: do you even know what those goals are?)
You can’t build an invested community if you’re showing up randomly or not at all. You won’t be top of mind when your people need support because your content isn’t working as hard as it could be to build deeper connections with them.
If you don’t let people see what you’re about, how are they going to hang on your every word? People gravitate towards brands that feel human. Your people can’t ‘get’ you if they have nothing to connect with.
When you’re not leveraging social media, especially Stories, as a marketing tool, you miss out on the opportunity to organically get your community to care about the thing you’re selling. No care = no sale.
You’ve been conditioned to chase the algo if you want engagement, be glued to your DMs if you want connection, and push yourself to innovate more, show up more, perform more if you want to succeed as a brand on social media.
The current social media landscape makes it feel like if it’s not working for you, then you’re doing it wrong. (Wrong). These ‘rules’ only work for those who live and breathe social media.
And people like you and me?
We’re busy. We have lives. We have businesses to run. We have all sorts of responsibilities. We’re juggling—hard.
🍦You’re suddenly not afraid to experiment with content because you know you have a set of Signatures in your back pocket to make posting both personal and purposeful
🍦You start to notice more people buying the thing, joining the thing, rooting for the thing
🍦You’ve defined your own version of consistency, honoring your capacities and leaning into what you’re already creating
🍦You feel confident because you’re now building your brand and your dream internet community at the same time (i.e. bigger impact without higher lift)
🍦You begin to drive meaningful engagement because you’re building brand visibility and sharing valuable content that makes you instantly recognizable and trustworthy
The most hands-on custom content system you’ll find to help you show up effortlessly on socials. No more guesswork. No more social media overwhelm. Just a plan you’ll actually use to dish up content that is primed to connect and convert (and makes you feel cute doing so). Yum.
Your custom plan—the Content Rhythm Plan—answers all the questions around when to create, edit, & post so that it’s easy to implement (even when you’re juggling competing responsibilities).
No pre-existing templates here. Your content system is top-to-bottom customized—made to reflect who you are, what you’re here to say, and how you want to connect.
Beautiful aesthetics don’t build lasting trust. I propose realistic feeds, not ones that are full of studio-quality imagery. I’ll leverage what you’ve got while also opening your mind up to what you can build off of without taking your feet off the ground.
Your content system will help you show up impactfully without overloading your capacities. This strategy is designed to be the only one you’ll want to return to, evolve alongside, and tweak over time—so you never have to start from scratch.
The content feels pretty easy. But coming up with the context? Not so much. Or maybe it’s vice versa. Either way, your content system will show you how to marry the two to consistently keep your posts relatable, not reactive. Think: Less Dear Diary, More Come Hang With Me.
Your content isn’t here just to fill a grid—it’s a vehicle for building connection, credibility, and momentum toward your bigger goals. Your content system is a mix of DWY + DFY magic that starts with brand clarity around your objectives and ends with you feeling like you have a content plan that finally makes sense.
The biggest roadblock I see when it comes to creatives showing up online is feeling like they have to re-invent the wheel every Story, every Reel, every day. Not anymore. Besides showing you what your content flow could look like for the next 30 days, your custom content system offers a repeatable framework to play with beyond our time working together.
The secret to success on social media isn’t a perfect grid or vibey Stories. It’s layering your personal context (the things that make up your life) with your biz context (the things that make up your brand), and making those unique layers your custom content recipe.
➡️ Knowing what to post (duh!)—but also why it matters, and how it fits into your larger marketing strategy
➡️ Seeing cutesie content moments in your morning coffee ritual, when you’re out walking your dog, or even convincing your child to eat cauliflower—and intuitively knowing how to use ‘em
➡️ Establishing yourself as a thought leader in your industry
➡️ Brand visibility and community growth that increases your impact (and your bottom line)
➡️ Having a better balance between life and work while also leveraging when they don’t have to be separate
A collaborative deep dive into your brand and social presence—plus a big-picture brainstorm yap sesh to unearth creative ideas and strategic direction.
We’ll define your key objectives so everything we build ladders back to what actually matters.
We’ll pinpoint the ideas, angles, hot takes, and voice that make your brand unmistakably yours so you can start building trust as *the* person to run to in your industry.
A visual moodboard of your real-life favorites—distilled into signature ‘characters’—so you can start building consistency and brand recognition, pronto.
A custom content proposal designed to shine a spotlight on the most magnetic, meaningful parts of your brand and expertise for maximum exposure.
A bird’s eye view of your next 30 days—mapped out with content ideas and posting flow so you know what your job on socials is every day.
A sexy new, realistic life schedule for when to create, edit, and post—built to fit your life. Overwhelm? Don’t know her.
Your stories shouldn’t feel like a chore, and with the Scenes Map, they won’t. We’ll map out a set of strategic ‘scenes’ that seamlessly blend into your day-to-day flow, making Stories feel like a piece of cake (and, dare I say, even fun).
A clear visual direction and content flow for your grid so you can show off all the sides of you without abandoning your big picture vision.
A creative direction one-pager to get my designer’s expertise on how you might want to style your IG Stories—photos, IG fonts, hierarchy—to make them look as good as they feel.
A profile that’s clear, compelling, and conversion-ready.
Custom reminders, clarity prompts, and strategic guardrails to help you stay the course and avoid overthinking. Think: a first aid kit for when you’re starting to spiral about how you show up.
Sometimes we don’t know what’s possible until someone else (hi!) outside of our brain shows us.
I’ll take the guesswork out of having to sift through 5784843 ideas for you with a custom content plan that goes well beyond content pillars (because they can only take you so far). You’ll walk away with a hyper-specific posts and series bank so your people will know it’s your content without having to look at the user name. Think: babe-shush-my-shows-on type content they’ll instantly recognize (and devour).
Feel strategic, scroll-stopping, and signature to your brand.
Your lil brand world, cute (and customized), with all your Scoops deliverables right at your fingertips, and your content calendar—with your content categories and series—ready to go so you can plug and play with ease.
A custom content system deck to help you embody your brand, your way
A 90-minute kick-off session to dive deep into all the little things that feel entirely yours
A Notion dashboard to keep everything organized while we bring your content plan to life
A thought partner (me, Melo!) entirely too invested in your brand
A Loom video walking you through all the sections of your sexy new strategy so you aren’t left wondering, “Ok, but how do I use this?”
A map for the next 30 days—but really, for much longer than that because I share a repeatable formula for content-making that evolves with your brand (like, actually)
The panic of posting and ghosting your IG stories (and the inevitable reactive post that follows to remind people that you’re alive—the one you’ll immediately regret)
Treating social media like an afterthought (because you’ll now be using it as a marketing tool to help you achieve your biz goals—without exhausting your time or energy)
✔ You crave structure in your social routine without feeling rigid
✔ You want to walk into your week knowing wtf is up
✔ You’re not interested in reinventing the wheel every week with your content
✔ You’re ready to finally achieve something on social media
✔ You want strategic, creative content that ladders back to your biz goals
✔ You understand and value repetition in your social content as a means to building trust and recognition with your dream internet peeps
✔ You’re the face of your brand, or are willing to have a more front-facing social presence
✗ You’re perfectly happy posting on the fly and don’t vibe with mapping anything out in advance
✗ You already have your social strategy figured out (A+, babe!)
✗ You’re dabbling in social media and aren’t sure whether you want to use it as your right-hand marketing gal
✗ You only focus on creative content that entertains your audience
✗ You’re a product-based business owner who keeps their face and life off socials
I've invested in social media strategy services a few times before, and nothing compares to what this experience was like. From the beginning, Melo was interested in all the little details about me and what makes my brand what it is. I've been so inspired by her approach to social media and her presence on the platform, and now I get to apply her thoughtfulness and expertise to my own strategy. She filled in all the gaps that've been holding me back and took the initial (overwhelming) content planning off my hands. I'm honestly floored by her creativity. I'm feeling so much more excited about showing up on social media again. The strategy she put so much work into has a number of personal layers that've been missing, making this something that feels 100% me and sustainable. SO GRATEFUL!
She didn’t just create a strategy. She built me a rhythm I could live inside. One that reflects how I move through the world: intuitive, thoughtful, and rooted in something real.I’ve never felt so seen or so creatively held. Melo has this rare ability to tune into the exact frequency of your work and reflect it back to you—clearer, stronger, softer. She caught the heartbeat of my brand and gave it language I didn’t know I was missing.The Scoops plan helped me show up consistently without performing. My content finally feels like an extension of who I already am—not some version I have to hustle to become.That’s the gift of Melo’s work: it meets you where you are, and builds from the inside out. Strategic, yes. But also deeply emotionally intelligent. Calm, clear, and completely attuned to what actually feels good.If you’re looking for someone to help you show up online without abandoning yourself, Melo is it. No fluff. No formulas. Just spacious clarity, thoughtful systems, and a quiet kind of magic that changes everything.
It’s about structure, rhythm, context, and knowing why you’re even there in the first place.
Howdy, I’m Melo! Self-Proclaimed Brand Whisperer. Zane’s Mom (w/ baby #2 on the way). Pro Juggler between life and biz.
After having Zane, something catastrophically shifted in my business. I had zero time to overthink and stress about showing up on socials while trying to keep this tiny human alive.
So I stopped overthinking and instead, brought people along for the journey of finding myself again—in life and biz—postpartum.
What I learned was this:
People didn’t exclusively want a play-by-play of my new life as a mom. But they did resonate with the absolute shake-up that came along with stepping into a new chapter.
That feeling was Universal. Compelling. Real life.
Your most resonant content doesn’t come from creating outside of your life; it comes from melting your core biz beliefs with your personal context (so people naturally connect you with both).
Absolutely! Scoops meets you where you are.
One thing that makes me sad is when creative people—who are already juggling everything in their biz—feel like they have to be a marketing expert to share their offerings on social media. Because that’s just not true. It’s helpful to understand marketing, but you don’t have to be an expert to leverage social media. You just need an invested community (something Scoops helps you build via irresistible AF content).
No, but I don’t just propose an idea and leave you high and dry to figure it all out by yourself. Who do you think I am?
In Scoops, I offer multiple angles inside specific categories (those in line with your brand’s goals) to give you variety without boxing you in. This offers flexibility to identify how you want to bring that idea to life, any given day. Plus, the content ideas I propose aren’t designed to feel unfamiliar to you. It’s the kind of content you’re already creating—now there’s just a strategy behind why you’re creating it.
Primarily Instagram, but the insights you gain can be transferred to other social platforms.
This is so much more than a content calendar, bb. The content calendar is quite literally 1 page out of a 35+ page deck. You’ll not only get a sample 30-day content flow within Scoops, but it’ll also map out why you’d be posting what you’re posting in the first place. In other words, it gives you the strategy behind the content calendar so your content is always leading somewhere (building brand visibility, growing your email list, promoting your newest offer, etc.)
You don’t need to have professional branding done. But you do need a solid grasp on your brand goals and the basic elements of your brand (who you are, what you do, how you help, etc.).
For the duration of our time together, we’ll house things in Notion and communicate primarily via Slack. This allows us to share feedback in a timely manner and stay in line with proposed timelines.
Scoops is ~2 weeks from start to finish. This gives us time to really dig into your brand and then put together a custom social media strategy that fits within your life so your socials can work smarter for you. In other words, the minute your strategy hits your inbox, you can hit the ground running with memorable content that doesn’t work against your daily to-do list, but with it.
Scoops is all about removing as much friction around social media for you as possible.
BUT, you’ll also walk away with a feed vision & guidelines in your back pocket, and a Social Style Kit—offering my recommendations for how you might want to style your IG Stories.
No! Building connection is about so much more than showing your face all the time. It’s about sharing your perspective, your vibe, your craft.
With that said, Scoops will be most beneficial for brands that have a human presence.
The beauty of Scoops is that it works around your real-life schedule, so that you can show up consistently, however modified, even on your busiest days. Or the flexibility to take a day off from socials and come back knowing what your job is the next day.
With that said, this won’t require *zero* time. But the time you do take to create content will be more productive because you know what you’re creating and why.
Yes! When you apply, you’ll have the option to choose one payment of $2197 USD or two payments of $1200 USD. If you choose the split payment option, you will be charged upon booking and then 30 days later.
Nope! Due to the time it takes to customize your guide from top to bottom, there are no refunds. But I’m also wildly confident you’ll obsess over your new content system so much that a refund will be the last thing on your mind 😏.
If you do have any burning questions, please feel free to reach out to me at melo@aboutmondays.com before applying!
P.S. This isn’t some false urgency tactic. But I am preggo (so time is ticking)
Cover every touch-point with our Shop Resources.
Spend one hour with me tackling your biggest brand blocks, and walk away with actionable next steps.
Juggling business, motherhood, and the chaos of it all, and sharing the most practical ways to weave real life into your brand.