currently booking q1 2025
Our formula for an immersive, transformative experience to define and elevate your personal brand:
Our formula for an immersive,
transformative experience to define
and elevate your personal brand:
Tailored Content Approach
03.
Thoughtful Personal Design
02.
Core Foundational Strategy
01.
Bring your brand to life →
Your brand is alive in the details. It’s your morning coffee ritual, the playlists on repeat, the worn-in novels on your shelf. It’s the clothes you gravitate toward, the words you choose, the perspective that only you bring. At About Mondays, we believe in a brand that’s real, whole, and easy to live within—because it’s rooted in the life you already lead. We help you bring all these pieces together, drawing out the unseen, to create a brand that’s deeply yours.
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Join Melo for 2 min as she breaks down what happens at our creative table. Learn about our tailored experience that seamlessly blends strategy, design, and content to elevate your brand and inspire its next chapter.
Inside Your Branding Experience.
Starting out and feeling like your brand is... kinda all over the place? This package is for you. It’s the essentials—clean, cohesive, and clear. Everything you need to look polished, feel professional, and finally have a brand that feels like you—without overcomplicating things. The perfect starting point for building a brand that makes you feel legit (because you are).
Book it if: you're ready to stop DIY-ing and want the foundation handled—professionally.
starting $3997
Base
Brand Goals
Brand Purpose
Core Values + Principles
Ideal Client
Brand Tone
Brand Essence
Brand Descriptors
Signature Look
Vision Board
Color Palette
Type Suite
Logo Variations
Social Styling
Stock Gallery
Bonus: access to embody your brand
Edge
starting $6497
Book it if: you're serious about showing up and making your brand impossible to miss.
Building beyond your foundation, this package takes the basics and pushes them further. With deeper brand development and a focus on content, Edge gives you the tools to bring your brand to life—immediately and impactfully.
Brand Manifesto
Brand Goals
Brand Purpose
Core Values + Principles
Tone of Voice
Brand Vocabulary
Emojis
Salutations
Ideal Client
Brand Allure
Brand Essence
Visual Tone
Brand Descriptors
Signature Look
Brand Uniform
Stock Gallery
Vision Board
Color Palette
Type Suite
Logo Suite
Extra Elements
Brand Applications
Feed Vision + Guidelines
Feed Evolution
Social Templates
Weekly Scenes Map
Content Categories
Dos + Donts
Highlight Categories
Notion Content Board
Add ons: Sub-brand identity, custom Launch Plan, Launch Content Creation/Support
Bonuses: access to regularly Scheduled Programming, En route, and Embody Your Brand
Vision
starting $8497
This is the one you think about for months. The “big one.” The one you dream about when you’re ready to go all in on yourself and your business. It’s not just a branding package—it’s the full experience. You’ll walk away with positioning, messaging, design, content strategy, and a clear vision for just how far you can take it.
Book it if: you want to look back and say, “That was the best money I’ve ever spent on my business.”
Brand Manifesto
Brand Story
Brand Goals
Brand Purpose
Core Values + Principles
Brand Archetypes
Tone of Voice
Key Messaging
Brand Vocabulary
Emojis
Salutations
Brand Mantras
Brand Backgrounds
Ideal Client
Client Archetypes
Brand Allure
Key Differentiators
Brand Essence
Visual Tone
Brand Descriptors
Signature Look
Brand Uniform
Photo Palettes
Shoot Direction
Stock Gallery
brand space
Vision Board
Color Palette
Type Suite
Logo Suite
Brand Illustrations
Brand Applications
Web Design Exploration
Feed Vision + Guidelines
Feed Evolution
Social Templates
Weekly Scenes Map
Content Categories
content art direction
Dos + Donts
Highlight Categories
Notion Content Board
CUSTOM LAUNCH PLAN
Add ons: Sub-brand identity, Launch Content Creation/Support
Bonuses: access to regularly Scheduled Programming, En route, and Embody Your Brand
“I’m almost sad this is over. This whole entire experience has been
cathartic in every way. Starting from a place of complete
incertitude and feeling super disoriented, Melo and her team were
able to pull out of me what I’ve always felt, but unable to
articulate, define, refine, and run with. Ya know when you’ve just
been doing something for so long on some kind of auto pilot—I was
so lost in the weeds and when I’d look up, all I saw and heard was
noise. There were almost too many ‘aha moments’ to count during our
time together. The way Melo and her team just nailed everything had
me almost falling off my chair. Exactly as I’d thought and told her
when I first messaged her about working together, she just get it. I
feel like I’m in such a good place now. I see the path, I know the
direction, I’m excited for it all.”
“Melo and her team were able to pull out of
me what I’ve always felt, but unable to
articulate, define, refine, and run with.”
Hélène Heath | Author + Content Creator
“Melo and her team were able to pull out of me what I’ve always felt, but unable to articulate, define, refine, and run with.”
“I’m almost sad this is over. This whole entire experience has been cathartic in every way. Starting from a place of complete incertitude and feeling super disoriented, Melo and her team were able to pull out of me what I’ve always felt, but unable to articulate, define, refine, and run with. Ya know when you’ve just been doing something for so long on some kind of auto pilot—I was so lost in the weeds and when I’d look up, all I saw and heard was noise. There were almost too many ‘aha moments’ to count during our time together. The way Melo and her team just nailed everything had me almost falling off my chair. Exactly as I’d thought and told her when I first messaged her about working together, she just get it. I feel like I’m in such a good place now. I see the path, I know the direction, I’m excited for it all.”
“Not to be dramatic but this experience was truly life changing. I
found Melo at a time where I felt like a stranger to myself. I had
just moved countries and was finding my feet in both life and
business. Through Melo’s unique and thorough approach (I’d never
been asked what my brand would SOUND like before!) she was able to
extract the essence of my brand and bring it to life with intention
and a clear path forward. I now know what it feels like to be
obsessed with a brand. The fact that it’s my own? Life changing.
Thank you for everything, About Mondays Team!”
“She was able to extract the essence of my
brand and bring it to life with intention.”
Tina Abeysekara | Fashion Stylist
“She was able to extract the essence of my brand and bring it to life with intention.”
“Not to be dramatic but this experience was truly life changing. I found Melo at a time where I felt like a stranger to myself. I had just moved countries and was finding my feet in both life and business. Through Melo’s unique and thorough approach (I’d never been asked what my brand would SOUND like before!) she was able to extract the essence of my brand and bring it to life with intention and a clear path forward. I now know what it feels like to be obsessed with a brand. The fact that it’s my own? Life changing. Thank you for everything, About Mondays Team!”
"One word to describe how I'm feeling after working with Melo and
About Mondays is: Obsessed. I am genuinely obsessed with my new
brand. I gave Melo and her team quite a challenging 'brief,' but wow
they absolutely nailed it. That's just how good it all looks and
feels... It's the other parts of this service that make it uniquely
special. Every touchpoint is taken care of. The extra pieces tied
everything together so I could have a 360º view of my new brand and
didn't need to add anything myself. The addition of the content
strategy meant I could communicate my new brand immediately and feel
super confident in how I could do that.
A few people have asked me 'is it worth the price tag?' Obviously, I
replied every time with a big fat ‘YES’. But, I also emphasise that
if you're looking for just a logo, colour palette and fonts then
this is not for you. This is so much more than that. Melo delivers
on the promise of creating a brand that feels like YOU and puts you
in the forefront of a brand you can truly fall in love with and
believe in. Personally, I think it's worth more for how good it
feels to have this. 20 out of 10 would recommend, 100 stars...etc.”
“If you're looking for just a logo, colour
palette and fonts then this is not for you.
This is so much more than that.”
“If you're looking for just a logo, colour palette and fonts then this is not for you. This is so much more than that.”
"One word to describe how I'm feeling after working with Melo and About Mondays is: Obsessed. I am genuinely obsessed with my new brand. I gave Melo and her team quite a challenging 'brief,' but wow they absolutely nailed it. That's just how good it all looks and feels... It's the other parts of this service that make it uniquely special. Every touchpoint is taken care of. The extra pieces tied everything together so I could have a 360º view of my new brand and didn't need to add anything myself. The addition of the content strategy meant I could communicate my new brand immediately and feel super confident in how I could do that.
A few people have asked me 'is it worth the price tag?' Obviously, I replied every time with a big fat ‘YES’. But, I also emphasise that if you're looking for just a logo, colour palette and fonts then this is not for you. This is so much more than that. Melo delivers on the promise of creating a brand that feels like YOU and puts you in the forefront of a brand you can truly fall in love with and believe in. Personally, I think it's worth more for how good it feels to have this. 20 out of 10 would recommend, 100 stars...etc.”
CJ From On Her Plate | Nutritionist
“I am blown away by the whole process. About Mondays was able to
capture the soul of my brand. Working with the team was incredible
from the onboarding call to the communication throughout the process
and then final deliverables. I felt seen and completely understood
as a brand. This whole experience was so much more than I expected!
From the personalized aspects to the thoughtful details, everything
was carefully curated—it was absolutely magical!”
“I felt seen and completely
understood as a brand.”
Karen Lorena | Holistic Nurse Practitioner
“I felt seen and completely understood as a brand.”
“I am blown away by the whole process. About Mondays was able to capture the soul of my brand. Working with the team was incredible from the onboarding call to the communication throughout the process and then final deliverables. I felt seen and completely understood as a brand. This whole experience was so much more than I expected! From the personalized aspects to the thoughtful details, everything was carefully curated—it was absolutely magical!”
“I have never felt as SEEN or as understood as I did working with
the About Mondays team. I have truly never been so happy or felt so
connected to something within my business until this experience with
Melo and her team, and every detail was so intentional, creative,
and deeply fun. Plus, you're not just getting a brand guide and
getting sent on your way... you're getting a holistic, deep look
into your personal brand in ways that are actually implementable and
make sense, and that makes all the difference. This is the best
business investment I've ever made. #teambunnies”
“I have truly never been so happy
or felt so connected to something
within my business.”
Susie Hutcheson | Copywriter
“I have truly never been so happy or felt so connected to something within my business.”
“I have never felt as SEEN or as understood as I did working with the About Mondays team. I have truly never been so happy or felt so connected to something within my business until this experience with Melo and her team, and every detail was so intentional, creative, and deeply fun. Plus, you're not just getting a brand guide and getting sent on your way... you're getting a holistic, deep look into your personal brand in ways that are actually implementable and make sense, and that makes all the difference. This is the best business investment I've ever made. #teambunnies”
For those who want...
The Signature delivers a profoundly transformative experience that resonates on both personal and professional levels. Expect an invigorating surge of inspiration and clarity as you emerge with a brand that authentically reflects your unique identity and deeply connects with your audience. Embrace your true value and gain the confidence to move beyond perfectionism, finding joy in genuine visibility.
Warning:
Reserve Your Seat At The Table →
