The Hélène Heath brand is authentic and reflective, sharing her life, style, and lived  experience in a relatable way. Her tone is introspective, casual, grateful  (appreciating life’s simple pleasures), and wise, whilst remaining down-to-earth. The  way Hélène speaks to her audience is friendly, warm, and confident, putting an  emphasis on storytelling, creating imagery through the written word, and focusing  on romanticizing the small moments and living life well. Hélène does not use  young “girly-pop” language, and instead, her communication style is evergreen,  grounded and subtly romantic. It’s not uncommon for Hélène to use words and  phrases that are “old-worldly” or to add in pieces of French here and there.

The Hélène Heath brand is authentic and reflective, sharing her life, style, and lived 
experience in a relatable way. Her tone is introspective, casual, grateful 
(appreciating life’s simple pleasures), and wise, whilst remaining down-to-earth. The 
way Hélène speaks to her audience is friendly, warm, and confident, putting an 
emphasis on storytelling, creating imagery through the written word, and focusing 
on romanticizing the small moments and living life well. Hélène does not use 
young “girly-pop” language, and instead, her communication style is evergreen, 
grounded and subtly romantic. It’s not uncommon for Hélène to use words and 
phrases that are “old-worldly” or to add in pieces of French here and there.

no.01

R

omantic

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E

levated

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G

rounded

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E

vocative

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E

legant