no.01

N

urturing

no.02

U

plifting

no.03

B

alanced

no.04

A

uthentic

no.05

H

armonious

Karen is here for women who feel overwhelmed and out of sync, those who are tired of the all-or-nothing approach often seen in the wellness space. Here, there’s no pressure to live a perfectly “green juice” life. Instead, there’s room for both a vanilla coke and a salad, botox and green juice, tech time and hot girl walks. It’s a space that embraces realism, balance, and a more sustainable path to well-being. With an emphasis on collaboration, Karen creates a space where women are truly seen and heard, where their needs are met with compassion and expertise. It’s about more than symptom relief—it’s about nurturing wholeness, empowering women to lead lives that feel authentic, balanced, and in harmony with themselves.

Karen is here for women who feel overwhelmed and out of sync,
those who are tired of the all-or-nothing approach often seen in the wellness
space. Here, there’s no pressure to live a perfectly “green juice” life. Instead,
there’s room for both a vanilla coke and a salad, botox and green juice, tech
time and hot girl walks. It’s a space that embraces realism, balance, and a
more sustainable path to well-being. With an emphasis on collaboration,
Karen creates a space where women are truly seen and heard, where their
needs are met with compassion and expertise. It’s about more than symptom
relief—it’s about nurturing wholeness, empowering women to lead lives that
feel authentic, balanced, and in harmony with themselves.

brand & lifestyle in color

Saffron

Eucalyptus

Rose Quartz

Thyme

Jade

Citrine

Karen

Offering a more intimate look at Karen’s personal life and processes, allowing her audience to connect with her on a deeper level. It’s about showing the details of her day-to-day rhythm and the practices that ground her.

Guidance

Showcasing Karen’s expertise by offering actionable advice and insights into wellness, wholeness, and balance. 

Essence

Sets the mood and feeling of the brand, evoking warmth, positivity, and gentle reflection. Inviting clients to slow down, reconnect with themselves, and find moments of balance in everyday life. 

content pillars

feed direction + template design

“her best       self
is         still human.”

“her best        
self is still
        human.”

website coming soon

brand + web design by in-house team

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