no.01
B
old
no.02
M
otivational
no.03
I
nfluential
no.04
E
clectic
no.05
I
ntentional
Kris Maccaro is a pioneering salon owner and content creator who transformed Love Lane salon into a thriving business with a team of about 20, achieving remarkable growth solely through Instagram and word of mouth. She leads by example as a hands-on salon owner, showcasing how success can be achieved through dedication, passion, and a fearless approach. Kris’s brand is not just about sharing knowledge but also about inspiring others through her lifestyle, personality, and unique style. Her captivating presence and actionable strategies set her apart in the beauty industry, making her a trusted mentor and influencer.
Kris Maccaro is a pioneering salon owner and content creator who transformed Love
Lane salon into a thriving business with a team of about 20, achieving remarkable
growth solely through Instagram and word of mouth. She leads by example as a hands
on salon owner, showcasing how success can be achieved through dedication, passion,
and a fearless approach. Kris’s brand is not just about sharing knowledge but also about
inspiring others through her lifestyle, personality, and unique style. Her captivating
presence and actionable strategies set her apart in the beauty industry, making her a
trusted mentor and influencer.
brand & lifestyle in color
Kiss Me
Jet Black
Mono in Tone
Bleach It
In My Lane
By prioritizing her personal brand over strictly value-driven content, Kris’s uniquely infectious & bold personality naturally captures attention and stands out, and will ultimately lead to more eyes on her content.
Content Momager
The value Kris brings isn’t just in the information she shares but in how she shares it. Her captivating personality and her role as the content momager make her audience choose to take her advice over others.
Damn Good Hair
Kris demonstrates that she’s living it—practicing what she preaches. By creating hair-focused content, showing behind-the-scenes moments at Love Lane, and showcasing content prompts in action, Kris builds an extra layer of credibility and trust.
content pillars
feed direction + template design
“create and post
the damn thing.”
“create and post the damn thing.”
