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ntelligent

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arm

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enuine

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mpowering

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ibrant

Tina Abeysekara’s brand empowers women to embrace their unique style and live confidently. With a warm, approachable, and slightly cheeky tone, Tina provides practical, relatable fashion advice through her inside-out approach, focusing on how outfits make women feel. Her content starts conversations and sparks curiosity, blending her personal journey with authentic insights. Tina’s brand creates a safe space for women to explore their style, emphasizing inclusivity and empowerment. She bridges the gap between Australian and American audiences, offering versatile, fit-for-purpose fashion guidance that enhances everyday life.

Tina Abeysekara’s brand empowers women to embrace their unique style and live 
confidently. With a warm, approachable, and slightly cheeky tone, Tina provides 
practical, relatable fashion advice through her inside-out approach, focusing on how 
outfits make women feel. Her content starts conversations and sparks curiosity, 
blending her personal journey with authentic insights. Tina’s brand creates a safe 
space for women to explore their style, emphasizing inclusivity and empowerment. 
She bridges the gap between Australian and American audiences, offering versatile, 
fit-for-purpose fashion guidance that enhances everyday life.

brand & lifestyle in color

Seashells

Golden Hour

Costal Auntie

Palms & Martinis

Extra Foam

Ruby New

"I'm Just a Girl"

 Transitioning her more into lifestyle content, prioritizing her above the products or outfits she is showcasing.

POV

Providing her perspective on various topics, giving her audience insight into her opinions and sparking conversations. It also showcases her life and the clothes she wears from her vantage point, blending personal insights with style elements. 

Application

Demonstrating the practical application of styling. It includes showcasing outfit styling and formulas, highlighting what she would wear in LA versus Australia, and featuring product reviews. 

content pillars

feed direction + template design

“Dress       Well
live         vibrantly.”

“dress        
well        live vibrantly."

brand + web design by in-house team

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