no.01
I
nsightful
no.02
R
ealistic
no.03
N
ourishing
no.04
G
rounded
no.05
P
lacid
On Her Plate is defined by CJ’s calm, mature, big sister energy. The brand is rooted in a serene, by-the-sea vibe, where nourishing food and a balanced life take center stage. CJ’s approach is not just about aesthetics, but about genuine holistic well-being. As she nourishes her first baby—her business—she prepares to embrace motherhood, infusing her brand with a nurturing touch. On Her Plate stands out with its focus on realistic tailored nutrition advice, offering a personalized and empowering journey for female entrepreneurs. The brand is all about creating a space where women can find the energy and support they need to thrive in their businesses and lives.
On Her Plate is defined by CJ’s calm, mature, big sister energy. The brand is rooted in
a serene, by-the-sea vibe, where nourishing food and a balanced life take center stage.
CJ’s approach is not just about aesthetics, but about genuine holistic well-being. As she
nourishes her first baby—her business—she prepares to embrace motherhood, infusing
her brand with a nurturing touch. On Her Plate stands out with its focus on realistic
tailored nutrition advice, offering a personalized and empowering journey for female
entrepreneurs. The brand is all about creating a space where women can find the
energy and support they need to thrive in their businesses and lives.
brand & lifestyle in color
Flat White
By the Sea
Everyday Neutrals
Living It
How she embodies the balanced lifestyle she promotes with the On Her Plate brand. Showcasing her daily activities and personal tips to demonstrate that she lives by the principles she teaches, emphasizing moderation rather than restriction.
From the Kitchen
Cooking in her kitchen and creating engaging, romantic moments around each recipe. Showing how to make nourishing your body both easy and enjoyable by providing uncomplicated recipes.
Education
Sharing actionable tips and real transformations to show that the advice she gives is not only educational but also personally tested and proven.
content pillars
feed direction + template design
“you need your body to
feel safe, abundant,
& nourished to thrive.”
“you need your body to feel safe, abundant, & nourished to thrive.”
